Media Release: North York Seniors Centre’s new website challenges aging stereotypes

NORTH YORK, Ontario – May 1, 2014 – North York Seniors Centre (NYSC) is excited to announce the launch of the Active Living Centre (ALC) website on May 1, 2014 to provide information on classes and to champion successful aging. The ALC is one of the many programs and services offered by NYSC.

“We want to make it easy for people to find all the ALC classes and programs. In addition, we want to be a resource for the baby boomer generation as they face challenges associated with aging,” said Linda Rataj, director, organizational development at NYSC. Content on the website’s blog, titled Getting Old is Optional, explores these challenges and include:

·         Ageism and negative stereotypes

·         Maintaining health and wellness

·         Innovations in caregiving

The ALC offers a variety of classes, activities and services for people aged 55 years and older and receives funding from the United Way, Ontario Trillium Foundation, Ontario Seniors’ Secretariat and the City of Toronto as well as private donations. Classes and programs help members remain vital, healthy and connected to their community as they head toward, or currently enjoy, their retirement years.

Click here to view the new ALC website (www.activelivingcentre.org).

- 30 -

About NYSC and the ALC:  Founded in 1974 and celebrating its 40th anniversary this year, NYSC is a non-profit organization offering programs and services that enhance the lives of seniors who need assistance to live safely and independently in their own homes. The ALC is an NYSC program for adults aged 55 years and older for attending classes, getting fit, building new creative skills and connecting with the community.

 Contact:

Katherine McLeod, marketing and communications consultant

647-242-3331

Kmcleod222@rogers.com